Big Brother is Always Watching

Big Brother is always watching you; but is that always a bad thing? In chapter 15 of Real-Time Marketing & PR, David Meerman Scott talks about how the new digital age allows companies to follow you to promote its business. He refers to one's actions in the digital world as their digital body language.
In today's society almost everything is digitalized. If you do not have "modern" technologies, you are looked at differently. With each swipe of your credit card or each click on Facebook someone is able to track where you are and what you're doing. For companies this is wonderful. It allows them to see what you're interested in and suggest those items first. I know this doesn't sound like a good thing, but when you think of the new digital age, it is.
Creating your digital body language is no different then establishing your presence in the "real world". Although psychologist have not looked much into digital body language, this is a fascinating topic for future researchers to study. As David Meerman Scott mentioned there are so many ways to present this new form of body language. The best one in my opinion for up-coming professionals is LinkedIn. It is literally an online resume with endless opportunities to network. Networking with your friends and professors now will only allow for more success in the future.

Not only can networking help you become more successful, but it can make things (such as your university) more reputable. The best example I can give is David Meerman Scott himself. As stated in chapter 15, he went to Kenyon College in Gambier, OH. He is now a world renowned author, speaker, and strategist and his college I'm sure has benefited from it. He explains so himself that when going onto the school's website the recognize that he is an alumni and world renowned so they want him to donate more. I know this sounds like a pain for David Meerman Scott, but Kenyon College has benefited from having such a successful study.
David Meerman Scott's digital body language has allowed him to reach more people than ever imagined. So long as younger generations are smart about their digital body language, networking can be a wonderful tool. So next time you really want to post that crazy selfie, or that really angry post, think in real-time and save it for your personal life. Your digital body language speaks multitudes to future employers and what you post now could hinder you then.